5 Ways to Efficiently Market Your Business Using Online Advertising Services

Online advertising services are those that use the power of the internet to show your services or products to interested parties who may or may not purchase your products. It is like old school advertising (newspapers, television ads, billboards, fliers) but with better control over who all gets to see those ads and better information and data about how effective the ad campaign was.

While online advertising started as pop-up banners and flashing strips of text back in the late 90s and early 2000s, the methods of online advertising used today have gotten incredibly diverse. Here are 5 of the best ways to use online advertising services:

Social Media Advertisement

Almost everyone who uses the internet today has at least one social media account, whether it is the hugely popular ones like Facebook, Instagram and Twitter, or small but close-knit ones like Reddit, Tumblr, and Tik-Tok. This has given rise to social media ads, where social media websites show users relevant ads that are suited to their browsing habits and purchase history. Social media advertisement means a lot of people who are more likely to buy your products will see your ads, resulting in a higher chance of success as compared to randomly posting ads everywhere on the internet or offline.

Video Advertisements

YouTube is the poster child of the internet for advertising videos. Everyone who goes online regularly has visited YouTube many times, and the billions of views that the site gets every single day makes it perfect for businesses to post video ads to. Targeted ads mean a user will see relevant ads that are close to the subject of the video. For example, car videos mostly display automobile ads, social media videos show app ads and so on. Video advertisements are a great way to showcase your products and services in a tasteful and appealing manner to grab consumer attention.

Retargeting Advertisements

This is a nifty form of advertising that follows the user around the internet on various sites. For example, if you were looking at a phone to purchase on Amazon, but decided not to buy it. You left the site and navigated to some other news site or social media site. You will suddenly see ads for the same phone appearing throughout the internet on many sites. Retargeting is mostly done for e-commerce websites to increase sales. Plus, this needs to be done with universal advertisement tools such as Google AdSense so that the ads can show up on different websites in a non-intrusive way.

Article/Blog Ads

Sometimes, ads are designed like an article or blog post so that the reader can read more about a certain set of products or services. For example, a holiday tour business company can create an article or blog on top 10 reasons to visit Singapore, and put in copious amounts of self-promotion of their own services so that if the reader gets interested in visiting Singapore, they will definitely choose to avail the services of that particular firm. This is a great way to engage the interest of a customer and make them want something and buy it from that website only. This method of advertising is generally posted on blogs or written content-based websites, as the users of these websites are more likely to read the article as compared to someone who prefers videos over written text.

Banner and Search Engine Ads

Whenever you search for something on Google, you have probably seen a ‘sponsored’ search link at the top of the page. These are actually ads that are posted there so that if anyone searches something related to their products or services in the region they serve, their ads show up. These are search engine ads that help a business target specific customers who are actively looking for related products and services. Banner ads are those you see on websites that advertise a product or service with animated graphics or photos. Banner ads are generally not personalized; for example, if you visit a tech website, you are likely to see all kinds of ads ranging from new laptops to mobile phones, keyboards, and other computer accessories. These are simply shown to those visitors irrespective of their interest in buying the products.