Google Adwords remarketing or retargeting: A better option

According to a study, the majority of consumers visit a website six times before making a purchase. Which is why it’s very important to have a google adwords remarketing strategy in your marketing mix.

For instance, a customer visits your website and enquires about a particular product and then leaves without buying. It’s exhausting. It’s frustrating. It’s inevitable. 

There is a chance that person will be buying a similar product sooner rather than later.

How would you remind them of your business wherever they go? Infact, reminding them to the extent that your business or brand is the first thing they remember before making a purchase. That’s what remarketing or retargeting services enable you to do so in this era of digital world.

Rinse and repeat until you get what you are after. And google remarketing campaigns is the most effective way to do just that.

The main point with remarketing is that you have to find those people who have shown enough interest in your products and services to visit your website. These people are more likely to perform whatever activity you’re considering a conversion compared to people who haven’t been to your website.

What are the remarketing options in google ads?

●     Standard remarketing

This google ads feature allows you to show ads to your past visitors as they browse websites and apps on display networks.

●     Dynamic remarketing

A feature of google ads that lets you show ads to your previous visitors regardless of what product or service they viewed on your platform.

●     Remarketing for mobile apps

If somebody used your mobile website or mobile application, google ads will allow you to show your ad to them when they are using other mobile applications or while on them.

●     Remarketing list for search ads

It enables you to retarget your previous visitors within the search network. You can target and customize search ads for these past visitors while they search on google or google’s partner website.

●     Video remarketing

Google ads will allow you to serve ads to people who have interacted with your YouTube channel or other videos. You can serve them ads on youtube or via other mediums like display network videos and websites.

●     Email list remarketing

Email list remarketing is also known as customer match. If you have a list of emails from your customers. You can upload them on google ads. This feature enables you to serve ads to them if they are signed into Google search, Gmail or YouTube.

Remarketing is great for many reasons:

●     Better conversion rates

Conversion rates show up the percentage of visitors who have ended up converting. Achieving a higher conversion rate and ROI is the ultimate goal of any business whether they are dealing online or offline. Conversion rates is the most important part of google adwords as it measures whether your efforts are actually improving the ROI or not.

Therefore, one of the advantages of remarketing is that you have total control over which users you want to target. As remarketing targets the visitors who are already accustomed to your services, hence, remarketing brings them to the next step in the buying funnel. This results in converting them nearby increasing your conversion rate.

●     Precise targeting

When you are using the technique of remarketing to your past visitors, you are already familiar with their search pattern, their likes, dislikes and preferences. This gives you an advantage of creating highly targeted ads according to the choice of your customers. A lot of effort and resources go towards attracting people to a website. A small percentage of these people will make a purchase, signup for a newsletter on the very first time of their visit to your website. Remarketing serves the purpose of reminding the potential customers the valuable time they have spent on your website.

The search patterns of visitors might differ. Some might have visited your home page, some might have visited your product page, there may be visitors who might have added your product to cart but don’t make a purchase. Therefore, for all kinds of visitors, you can create different ads to target them.

●     Cost effective branding

Driving traffic to your website is important, but it is not end-all be-all of marketing. People who see your remarketing ads on facebook or google will definitely remember your brand. It’s a way of staying on the top of mind.

Even if you have stopped running your ads there is a chance that people will remember your brand or business while spending on goods and services in your field, there is an increased chance that you will get a sale.

●     Remarketing can be applied in many different areas

There is no single, one size fits all approach in remarketing. Plenty of remarketing opportunities exist. Using multiple techniques is not only possible but highly recommended.

Other than Google, Facebook is one of the largest platforms for digital marketing on the entire planet. The facebook ad system is phenomenal of initial marketing and remarketing campaigns. Having your ads show up while people are watching YouTube or browsing through google search results is an efficient way for branding your business.