How to Fix Google Ads Mistakes?

If you are not able to see your Google ads on the Google search engine, it is time that you brace yourselves up and identify why are you not reaching audience, spending is inefficient or you are not stepping up with your set objective, for all it is tied down to how Google ads campaign management is carried by you and the mistake made up in your campaign setup.

Though we are all beginners in the starting but at the point where nothing is working in your favour, it is better to take help from experts in the field and yield better results. Even with the experience of setting up your own Google ad campaign, mistakes can be made and a great return on investment is influenced by how you set up your campaigns and optimize them moving forwards. To make the most of your advertising spend, here are some of the common mistakes that can occur while Google ads campaign management:

Mistake #1: Focusing on wrong keywords

Focusing on wrong keywords revolves around two instances, either the keywords you are using are low-volume or you are using too many keywords. Tactically, when you are using low-volume keywords, google notices it and makes it temporarily inactive within your account which means that the ad tied to that may be negligible or won’t show up.

Another aspect is where new marketers try to put together keywords that have the same sort of themes which can makeup too many keywords. Though the key is to find a similar keyword, being really specific with substantial volume.

Mistake #2: Not paying close attention to your keyword matches

If you didn’t know, any keywords added in your Google ads account by default goes to broad match types. So your ads will display regardless of the order and type unless you select otherwise. Though with a broad match keyword, you will obviously get far more reach and clicks but those won’t be relevant to your set advertising objectives. Moreover, with this you can easily exceed your set budget if not carefully managed.

To combat this issue, it is recommended to use a combination of all keywords, which includes broad match, phrase and exact match keywords.

Mistake #3: Minimal use of extensions and in some cases lack of extensions

If you are not taking full advantage of all the ad extensions available and relevant for your business then you are missing out on potential visibility that gains you major business.

Google has made it easier for you, as there are so many extensions to take advantage of to write better ad copy and increase your presence on the search engine result page. With ad extensions sitelinks can be used to increase click-through rates which will make your ad more prominent and yield the best ROI.

Mistake #4: Leaving your account unmanaged

It is so easy and tempting to believe that all of the upfront time, and ticking of the account setup checklist is all that is needed to bring in a successful ROI. Mostly beginners after doing these steps may think that it is time to sit back and let the keywords do their magic. This can probably be the worst thing, leaving your google ads campaign and account unsupervised which requires frequent management. If left unmanaged it can deteriorate the performance and increase costs instead. A full service advertising agency will make sure to look at the keywords that are performing well and driving traffic and sales. They will review bid prices and bidding strategies, add negative keywords, create new ad copy and try to automate budget which can help you control the spend.