5 Questions to ask your Digital Marketing Agency before Hiring them

If you are reading this, you may be wary of using marketing agencies or SEO for your small business, or probably on the verge of partnering with a digital marketing agency. Maybe you have had negative experiences in the past or maybe you are underwater and need some help managing your workload. Whatever the case, working with a reputable firm with all-in-one digital marketing services including, google ads, Facebook ads, LinkedIn ads, or SEO services can surcharge your returns.

Everybody is quick to assure that brands can do well if you just stick to what has been shown to work. For instance, creating content to attract leads and promoting content on social media. Yet if it is true to all, why do some brands struggle in transferring their campaigns? Why does ROI remain one of the biggest challenges faced by small brands? For those who want to streamline operations to speed up growth, you need to do your research and hire a digital marketing agency.

Before you head on hiring the perfect match, here are 5 essential questions to help you determine if the agency is right and can assist your digital marketing efforts.

Question #1: What experience do you have handling similar businesses?

This question will test the agency's scope and experience within the industry. The answer will be more directly about the experience in your particular field. For instance, ask to see examples of their work for clients that are similar to your business and your marketing needs. It is a good idea to choose the right agency that could pay off with familiar experience in your field and show results in your field lessens the risk of little or no return.

Question #2: What’s your process?

It is a wide question that will cover a wide range of marketing topics from social media to SEO services for your small business. They will tell you how they begin their work and move forward to handle your campaigns. This question will give you a good indication of how they understand your brand, how knowledgeable they are about your specific needs, and what approaches they will follow as a whole.

It is critical that you select the agency that truly gets to understand your brand, researches about the competitors, the market you are serving and makes a plan based on specific business objectives.

Question #3: Do you have any idea about our competitors or have worked with any of them?

Potential digital marketing agencies can provide all the information about what your competitors are doing to outrank others whether it is SEO practices and or using social media ads to generate traffic and leads. They will identify all the strategies that are working well, the trends across your market that will ultimately drive your brand to the next level.

Question #4: What resources will be available for me?

One of the benefits of working with a digital marketing agency is access to a wide pool of resources and talents with specialized skill sets to bring to your digital marketing campaigns. Most agencies will have a specialist that matches your priorities who will be in charge of the main goals to achieve. That’s the idea anyway, you can lean on their full staff of specialists. If your main goal is to get a google ad service, then you want to have someone with solid experience in advertising to work on your account.

Question #5: How do they go about reporting and information sharing?

You’ll want regular check-ins about how your campaigns are going and what keywords are ranking, as without regular reports you won’t know how the strategy is taking its shape.

Try to find out how often they get in touch with clients and a typical structure they would be offering with detailed analytics. If they stick primarily with email or regular conference calls, then that’s something that you need to keep up-front.