Top Reasons to Pursue YouTube Advertisements for Your Business Growth

 YouTube is the world’s biggest video sharing website. It gets billions of views every single day and gets millions of unique visits each day worldwide. Sure, there are other competing sites such as Vimeo, but the market share that YouTube has and its market penetration is unmatched and shall remain so for at least a few more years.

That is why a lot of businesses are looking towards YouTube ads to promote their business; the sheer volume of exposure they will get from it will be a sure-shot way to drive sales. However, it needs to be done properly and meticulously in order to have the desired effect. That is why many businesses take the help of YouTube ads management services provided by YouTube ad companies that specialize in the creation and promotion of YouTube ads.

If you are a business looking to hire a YouTube advertising company and want to know whether YouTube advertising is profitable or not, here are a few reasons why it shall be a profitable decision:

Massive Exposure

As mentioned before, YouTube gets a lot of visits, hence posting a YouTube ad guarantees massive exposure for your business. YouTube accepts both video ads and banner ads, so you can post both of them for better effect. YouTube has a unique algorithm where your ads are usually attached to related videos, so viewers looking for videos that are even remotely related to your ad can get to view your ads and come to know about your business. You can even target your ads locally so that only those situated in your operation area can only view your ads.

Time of Exposure

In case of banner driven ads, users can take one glance at your ad and ignore it if it doesn’t pique their interest. But on YouTube, especially for video ads, viewers have to view at least 4 seconds of ads before they are given an option to skip. If your ads are designed nicely and pique their interest, they can choose to view the entire ad. So, you can get your viewers to view a greater number of ads as compared to other forms of advertisements.

Narrow Targeting

It is true that you cannot choose what kind of videos you want to bundle your ads with, but YouTube is pretty efficient in bundling your ads with relevant videos. You can easily narrow down your ads so that only those who can actually deal with your business can only see your ads. For example, if you sell ice cream in an area in Florida, it will be fine if you limit your ads so only those who live in the area you serve or nearby can see the ad. It’ll be useless if someone thousands of miles away in Europe sees your ad as that person cannot do business with you even if he/she likes your ad.

Cost of Advertising

One of the biggest myths of YouTube advertising is whether the service is expensive or not. If you compare to other forms of advertising, it is slightly expensive, but not so much that it will make a dent in your budget. A video ad costs less than a dollar per view, and if you have narrowed down your ads so only relevant people can view it, it will cost you even less per view. Plus, YouTube has a policy that ads that are viewed in full can only be charged; the ones that a viewer skips after 4 seconds is not charged to the advertiser, so this is a massive boost for YouTube advertisers.

Ad Metrics and Data

Like with any other advertisement service, YouTube ads are trackable. You can actually keep a track of how many views your advertisement has gotten, which devices were used to access your ads, which areas your ads were viewed from, geographical regions, age groups of people who viewed your ads and a lot more. YouTube offers a lot of data for advertisers to monitor their ad campaigns and see whether they are effective or not. Getting bombarded with a lot of data can be too much for those inexperienced users, so it is recommended to hire a YouTube advertisement company so that they can assist your business in creating and managing ads. They have relevant professionals who can accurately read all incoming data and offer suggestions for ad modifications for improved efficiency.

YouTube is a goldmine for advertisers who are looking to promote their businesses to wider public; it is possibly the most visited social media website, even more than Facebook, giving businesses access to a rich set of advertising tools and options to help them make the most of YouTube’s 1 Billion+ users, some of which can be potential customers for sure.