7 Best Social Media Advertising Tips for Small Businesses

Around the world, 57% of the total global population uses social media. That equates to 4.48 billion people, which is double from 2.07 billion in 2015. The rapid consumer adaption of social media platforms signifies a shift in consumer behavior.

Users aren't just mindlessly scrolling. They’re ready to buy which has led to an increase in eCommerce sales and visible growth in the organic reach of businesses. To simply put, there are so many opportunities for you to get in front of your potential customer. However, if you are not on social media, you are already behind your competitors. Likewise, if you are on social media, but don't have a strategy in place to tackle the platforms, you won't be able to achieve any measurable results.

Luckily, the benefits are endless if you opt for a well-executed social media strategy that is only possible with the help of an expert social media advertising agency. Below we have highlighted a few benefits for small businesses: 

1. Increased brand awareness
2. Connects with your potential audience better 
4. Clicks become conversions
4. Increased website traffic
5. Generate more leads and in turn more sales

With the number of social media users increasing, it is a large pond to go fishing in for your target audience. If you are ready to jump-start your social media journey, keep reading for advertising tips from experts.

Best Tips for Small Business: Optimizing Social Media for Conversions

1. Start with outlining your plan: What outcome are you looking towards from your social media advertising? Getting traffic, brand recognition, or increased sales? If you are clear on your goals, it’s easier for your social media advertising agency to act and give desired results. To help you break down what to achieve, we recommend you follow the framework of SMART goals which stands for a specific, measurable, achievable, and time-bound approach which ties back to your brands' core marketing strategy. For instance, you can set your goal of a 3X increase in website traffic in 6 months.

2. Decide where your target audience is: From Facebook, Instagram, LinkedIn to Pinterest, the options can be overwhelming when you don't know the key demographic information and where your audience can be. While you are starting out, it is worth signing up with Facebook. Why? Because it does all that requires to keep a user on the site. Most of the leading social media companies rely on Facebook advertising to target the perfect demographic and get a more significant ROI.

3. Understand consumer preference: Struggling for the best way to reach people? If you want to turn your advertisement into profitable sales, connecting and engaging with your audience is the key. But to do that, it is crucial to understand your audience inside out. This goes to knowing their pain points, preferences, or surveying can be useful to get your social media audience to share more data so that you can continue to market effectively. 

4. Provide top-notch content to engage the audience: If you have made it so far in your social media strategy, you would know that every post counts. So rather than posting mediocre content every other day just for the sake of getting something out there, you have to go beyond just showing up.

5. Use the right tactics and tools: Nervous about the organic reach with the change in the algorithm? The tools you leverage will determine the success of your marketing campaign. To avoid feeling like you are drowning you can always take help from professionals.

6. Monitor Conversions: And if you want to get a high return on investment, you need to monitor your presence using analytics. It can be measured by how your audience interacts with your posts like the number of comments, likes, and shares.

7. Experiment and conquer: No one gets it right the first time. All it takes is to get started and take help from a professional agency who will help you in everything from analyzing the competition, creating campaigns to tracking results.