Top Reasons Bing Ads Have Become the Top Choice of Businesses

When most people think of search engine marketing, Google is usually the first thing that comes to mind. Although Google is the most popular search engine, if you're a business owner or marketer, you shouldn't overlook Bing, which is the second most popular search engine. Bing Ads climbed to 19.7% of the US search market share in 2017, while Google's sponsored search clicks decreased by 11%. Aside from the fact that it's growing, Bing Ads has some characteristics that Google Adwords lacks. If you're not already using Bing Ads, here are five reasons why you should. 

In the first quarter of 2021, it was discovered that mobile devices accounted for 30% of paid Microsoft Advertising (previously known as Bing) search hits, with tablet devices accounting for 5% of overall clicks.

Now, are you thinking why you should switch to Bing ads? These easy-to-execute steps will help you make the change easily.  We have enlisted the easy ways to make the switch. Without further ado, scroll ahead. 

1. You can transfer your Google Adwords campaign to Bing Ads. Bing Ads Editor is a function that allows you to import your Google Adwords campaigns into Bing Ads. All you actually need is your Adword account number and login details. What a time-saver this is!
2. Bing Ads has less competition and is often less expensive than Google Adwords. If there are a lot of organizations that provide similar services to yours, Bing Ads may be the best option because there is less competition. With less competition, you'll be able to save money for your company. The average cost per lead (CPL) for Bing Ads is 6% lower than for Google Adwords. 

The Benefits of Bing Ads

You'll be advertising on Yahoo, AOL, and other partnership sites if you advertise on Bing. This allows you to locate users who would otherwise go unnoticed if you only ran Google Ad campaigns.

Yes, Google's search traffic outnumbers that of Bing. However, having the most popular search engine means you have a lot more marketers vying for terms and visibility. Your search volume will be lower with Bing, but with less competition, your campaigns will have a better chance of succeeding.

Compelling Features of Using Bing Ads

Device Targeting: In general, Google Ads' device targeting choices are far fewer than those offered by Bing Ads. Bing Ads allow advertisers to target audiences based on the device they're using and the operating system they're using. It also provides more precise and advanced device targeting than Google Ads for mobile phone ads. Some of Google's device targeting features for mobile and tablet users aren't available on specific campaign types, according to the company.

Importing Google Ads: Don't worry if you currently have ad campaigns running and don't want to start from scratch with Bing. You may import your Google assets into your Bing Ads manager, which will save you a lot of work.

Ad Group Targeting: Both platforms let you set up your ad campaigns according to your preferences, such as network, geography, and language. Bing, on the other hand, goes a step further by allowing you to do the same thing with individual ad groups. You can also designate a separate time zone to each of your ad groups using Bing, which Google does not allow.

Different Campaigns Can Be Created For Different Time Zones

Bing Ads allows you to rapidly alter a parameter for a specific group without having to establish a new campaign, which is a capability that Google Adwords lacks.