How to Promote Your Instagram?

When Instagram first pooped it was used just like any other social media platform. Fast forward to now Instagram has transformed drastically from only being a photo sharing app to full-on marketing channel. But it is quite difficult to build a brand and grow reach without going for Instagram business advertising, since Instagram has started to sort out users’ feed with an algorithm. Many business accounts notice the decline in their organic reach and engagement because of the constant algorithm changes. But that does not mean that you have to stop there to reach more of your followers, you just have to do a lot more than throwing out a picture snapped on your smartphone as simply posting it is not going to get you very far.

With 600 million users on Instagram, you need to work to stand out and for this a social media advertising agency would help you. Let’s get rolling with some of the tips and strategies for promoting your Instagram.

●      Interest

Instagram predicts the interests of the user on the basis of content they like and share. The more similar content they like, the higher the chances that your content appears in their explore feed. This is totally based on the past action on similar content and the vision of Instagram to analyze the actual content of the post. This section is very helpful when you want your Instagram business page advertising, you can simply narrow down the interests and to reach potential customers. For instance, when a user likes a video, say in the fashion niche, they would see their entire explore page and sponsored posts in the same niche they showed interests in.

●      Customized content generated interest in your Intended audience

Big part of content creation is branding, that goes for social media as much as it goes for your blog. So it is important to create posts that people resonate with and draw their attention to see more of your content. A social media advertising agency can help you maintain an aesthetic feed, suggest content ideas, make a content calendar, establish campaigns and much more.

In addition to creating shareable content and stunning graphical posts, they can help you to attract visitors and bring them into your sales funnel. Also, be sure to create videos as well to get extremely high engagement rates on Instagram.

●      Find your optimal posting time

The more you post at relevant timing, the more exposure you generate for your business. Even though Instagram uses a timeline now, posting content when most of your audience scrolls through Instagram is the key. It may take time to get an understanding of your followers and their activities but with the help of a professional social media consultant they will make sure you are posting when the majority of your audience is online. Moreover, they will collect all the relevant data and information, if you are using a business profile, they would take a look into your insights and find out when your followers are most active.