YouTube Advertising is Still Relevant for Your Marketing Strategy!

Video content is king in the new age of digital marketing. YouTube is one of the biggest video hosting sites with over 2 billion active users worldwide. Marketing firms are recognizing the huge audience potential and are integrating YouTube advertising into their marketing strategies. If you think static posts and tweets are enough to get your business name out there, you haven’t realized the potential in YouTube. L7 Advertising gets your business on popular social platforms like Facebook, Instagram, and YouTube to build a competitive marketing strategy that includes both Facebook and Google ad management.

All About YouTube Advertising

YouTube advertising takes form in various ways - display ads, skippable ads, overlay ads, and much more. It can be overwhelming for business owners to become well-versed and choose which ad type to pursue. Working with a YouTube advertising agency with professionals who know how to leverage the best ad type to increase CTRs will result in a high ROI and profitability.

It is important to note that Google owns YouTube, thus making YouTube advertising possible through Google Ads Management. The mystery behind Google’s algorithm may never be solved, but that shouldn’t discourage business owners from getting content out there. If your business isn’t confident with producing video content, work with a skilled YouTube advertising agency who handles video production and optimization. If you haven’t been utilizing the platform and its many video formats, you are seriously missing out on many opportunities.

Whether you are ready to advertise on YouTube or you are still on the fence, here we will talk about the benefits of YouTube advertising and how the right YouTube advertising agency specs will help you to build awareness in the most effective way possible.

YouTube advertising has wide audience reach

YouTube receives over 30 million daily visitors which opens a lot of opportunities for reaching different demographics. Though it isn’t a search engine, people often turn to YouTube to seek information and solutions. That’s why the audience on YouTube is ever growing and appeals to people of all ages, gender, location, and more important demographics. The platform is used for several reasons other than just entertainment as it’s become a hub for knowledge and educational content as well.

It hooks people immediately

No matter what you are trying to promote or what your goals are, video is a great format to advertise with. A lot of businesses post promotional videos on social media, but those fall flat without the right advertising strategy. At the end of the day, engaging and enticing content is how you will connect with people. YouTube advertising allows you to promote your business on relevant videos across the platform. This incredible reach minimizes your content creation workload as you only have to develop a 30s ad instead of a fully scripted 2 minute video.

Helps you acquire qualified leads

Targeting qualified leads is crucial for a successful campaign. Your ad spend money needs to be invested on an audience that will actually purchase your products. For example, if you’re a toy manufacturer, your first instinct may be to advertise on children’s videos. However, children won’t be making the product purchase; their parents will. Instead, advertise on parenting videos where people are looking for solutions to keep their children entertained. With Google Ads Manager, you can tailor and target your campaign to this specific demographic and find qualified leads.

Let’s put it simply, getting a million views and a thousand hits on your website might sound pretty nice. But if it's a thousand random hits without many conversions, then you’re losing a lot of money. An agency can easily help you accomplish a positive gain with qualified traffic that is meaningful for your brand.

Helps in cross-platform marketing

YouTube advertising follows similar rules on other marketing channels like Facebook and Instagram. For instance, video content produced and posted for YouTube advertising can be repurposed and posted on other platforms. Most users access these platforms on their mobile devices. You’ll already have a video optimized for mobile accessibility that will enhance the exposure of your business, maximize the effect of growth, and other KPIs you’ve set.